The first step to marketing for any business is deciding what marketing strategy to use.
Too often businesses run with an idea without a plan and do not see success.
The good news is there are plenty of maps to follow that can be customized to any business type and ADM has taken the time to outline the best marketing strategy for Dentistry today.
ADM encourages our small business partners to utilize Lifecycle marketing.
Lifecycle marketing propels growth through:
#1 Nourishing the experience of new customers
#2 Retaining existing customers by building loyalty.
When creating your strategy, consider what makes your business or brand stand out.
At ADM, we are OBSESSED with our customer experience. This is the core of every strategy we put into place. Focus on loyalty and advocacy while existing customers feed further strategies and performance.
Don't forget to identify your current and ideal future customer. The customer is the essence of the marketing strategy and the building blocks for the marketing funnel that will be created for each marketing campaign.
Stay tuned for our post on Marketing Funnels to learn a combination of marketing tactics utilized to generate traffic to your business. Learn how to nurture customers properly to become loyal advocate for your business.
ADM
dentalashleigh@gmail.com
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