The first of a series to understand digital marketing and how to apply it to small businesses.
Digital marketing is marketing that utilizes online-based digital technologies such as websites, social media platforms, email marketing, and other digital media platforms to promote products and services.
Remember: You don’t have to use a social media platform just because it exists.
This opens the door to say that you want to spend your time and possibly even your marketing budget where it matters to YOUR business.
Performance Marketing Basics:
PPC
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Google My Business
With a Google My Business account, you get more than a business listing.
Your Business Profile lets you easily connect with customers across Google Search and Maps.
Organic Marketing
-Not paid
-SEO
-Direct Traffics
Customer Reviews
Clients are always surprised at what they can get when they ask.
Fact: Positive customer reviews are a key point in the growth of businesses
Why can’t you just do this on your own?
What works for one business does not work another.
Avoid wasted time and money spent. Speak with someone who will understand your needs and develop a customized plan for your demographics.
Terms to understand:
Impression, Reach, Frequency, Conversions, Analytics, Metrics, Targeting, Segmentation, Lifetime Value, SEO, SEM
Tracking Conversions
Examples:
1. Customer landing on a page
2. Scheduling an appointment
3. Making a purchase
Why should your small business care about digital marketing?
What is the lifetime value of just one customer? Is obtaining just 5-10 customers worth setting aside a budget for digital marketing to grow your brand?
Steps to getting started with digital marketing:
1. Find an affordable brand management team to drive your vision.
** You don’t have to break the bank with your marketing budget**
2. Research
3. Plan
4. See vision come to life through business growth and development
Media Buying Options: CPC- Cost Per Click
CPM- Cost Per 1000 Impression
CPV- Cost Per View- Video Ads
CPL- Cost Per Lead
CPE- Cost Per Engagement
Larger Concepts To Tackle:
SEO- Search Engine Optimization
SEM- Search Engine Marketing
SMM- Social Media Marketing
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